George Gerbner (August 8, 1919 – Dec 24, 2005) was a professor of communication as well as the founder of tillage theory which states that the high frequency viewers of tv are to a greater extent than susceptible to media messages as well as the belief that they are existent as well as valid. He is i of the pioneers inwards the plain of communication research. In 1956, Gerbner attempted the General Purpose of Communication Model. His model suggests that communication equally an opened upwardly organization may travel regarded equally subjective, selective, variable as well as even as well as thence unpredictable.
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